MARKETING AND DIGITAL ASSET TEAM MEMBER

Company: TIGON Golf Carts
Location: Hatfield, Pennsylvania
Job Type: Part-Time Internship
Work Environment: Onsite
Schedule: Flexible, Monday through Saturday
Compensation: Based on experience and availability

The Marketing and Digital Asset Intern is responsible for supporting the strategy, design, optimization, and performance of TIGON Golf Carts’ digital experience.

This position supports UX/UI initiatives to create an intuitive, engaging, mobile-friendly, and conversion-focused web presence. The intern will help align website functionality, digital content, and visual assets with TIGON Golf Carts’ brand standards and business goals.

The ideal candidate has an interest in digital marketing, CMS, UX/UI design, graphic design, photography, videography, social media, and website performance, asset building.

Success Measures

Performance in this position will be evaluated based on:

• Improved website engagement metrics
• Increased conversion rates and customer inquiries
• Improved mobile usability and website performance
• Consistent UX/UI and branding standards
• Accurate and organized digital assets
• Timely completion of assigned projects
• Growth in social media and website engagement
• Positive customer and internal team feedback
• Successful collaboration across departments

Work Environment and Expectations

• Onsite office work environment
• Ability to manage multiple priorities and changing deadlines
• Cross-functional collaboration with marketing, sales, service, inventory, and management teams
• Regular computer, smartphone, camera, and website work
• Occasional work inside dealership showrooms, warehouses, and outdoor vehicle display areas
• Professional communication and dependable attendance
• Willingness to accept feedback and continuously improve

What You Will Gain

• Real-world digital marketing and website management experience
• Hands-on experience with WordPress and UX/UI design
• Professional content and website projects for your portfolio
• Experience with social media, SEO, content creation, photography, and video
• Exposure to e-commerce, digital advertising, branding, analytics, and conversion optimization
• Opportunities to contribute ideas and take ownership of creative projects
• Potential for future employment based on performance and business needs

How to Apply

Please submit your résumé and a short introduction explaining your interest in marketing, website design, UX/UI, and digital content. Applicants are encouraged to include links or samples showing websites, wireframes, social media content, photography, videos, graphic design, writing, or other creative work.

TIGON Golf Carts is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic.

• Website and UX/UI Responsibilities

  • Use templates to improve website functionality, consistency, and production efficiency
  • Create and implement website designs based on ease of use and customer needs
  • Lead UX/UI design initiatives and support the continuous improvement of WordPress websites
  • Develop wireframes, prototypes, page layouts, and user flows
  • Ensure responsive, mobile-first website design
  • Manage WordPress themes, plugins, updates, and general website maintenance
  • Oversee page structure, navigation, calls to action, and content layout optimization
  • Create landing pages for products, services, promotions, and dealership locations
  • Identify and correct website usability issues
  • Monitor website speed, performance, accessibility, and mobile compatibility
  • Analyze user behavior and recommend changes that improve conversion performance
  • Execute A/B testing for page layouts, headlines, forms, buttons, and calls to action
  • Track engagement metrics, conversions, form submissions, and user activity
  • Collaborate with the marketing team on SEO, keywords, content, and campaign alignment
  • Maintain consistent UX/UI standards across all company websites
  • Ensure website designs and digital content follow brand standards
  • Coordinate website projects with internal teams and external vendors
  
  

  Marketing and Digital Asset Responsibilities

• Create graphics, advertisements, social media posts, and promotional materials
• Photograph and record videos of golf carts, dealership locations, events, and customers
• Edit photos and videos for websites, YouTube, social media, and digital advertising
• Upload, name, categorize, and organize vehicle images, videos, logos, and marketing files
• Maintain an organized digital asset library
• Optimize images and videos for website performance and mobile viewing
• Assist with Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profile content
• Write captions, product descriptions, website content, blog posts, and promotional copy
• Help maintain accurate vehicle listings across dealership websites and online marketplaces
• Assist with email marketing campaigns and customer promotions
• Research marketing trends, competitors, keywords, and content opportunities
• Support seasonal sales, rental promotions, dealership events, and product launches
• Track content performance and assist with marketing reports
• Maintain brand consistency across websites, social media, advertising, and printed materials